ProSource Targets Big Displays, ‘New’ Audio

By Alan Wolf On Mar 7 2013 - 3:29pm

ProSource’s merchandising focus was developed by a steering committee comprised
ProSource’s merchandising focus was developed by a steering committee comprised of, top, from left: Andy Kersey, Hamlin & Kersey Audio-Video; Murray Huppin, Huppin's/OneCall; David Pidgeon, Starpower; Walt Stinson, Listen Up. Bottom: Bob Dodge, Talk of the Town; Jim Ristow, ProSource; Bob Cole, World Wide Stereo; and Dave Workman, ProSource


Anaheim, Calif. — ProSource, the A/V and custom integration division of the BrandSource buying group, is setting its merchandising sights on jumbo displays and the new wave of audio products including high-end headphones, wireless speakers and premium soundbars.

In TV, the group will focus on Ultra High-Definition and screen sizes 65 inches and larger.

“ProSource’s strengths … are showing cutting-edge technologies that the other guys might not be able to display,” said president/CEO Dave Workman.

The $3.1 billion group, comprised of the Progressive Retailers Organization (PRO Group) and Home Entertainment Source (HES), said its market share is greatest in audio and custom control, where it will continue creating exclusive opportunities through core vendor programs.

ProSource also plans to expand its commercial A/V business by developing best-practice training programs and other exclusive offerings.

Workman, who also heads PRO Group as president/COO, said the new organization has made “tremendous progress” since its inception last year, and has “greatly benefitted” from its combined size purchasing power.

The merchandising strategy was developed by the group’s steering committee during HES’ winter summit, hosted last month by HES/ProSource executive VP Jim Ristow.

 

Alert to All Users of the Disqus commenting system:

Because of a recent global security issue, the Disqus website recommends that all users change their Disqus passwords. Heres a URL about the issue:

http://engineering.disqus.com/2014/04/10/heartbleed.html

 

 

 

 

Connect

 

PHOTOS

Enjoy the greatest pictures taken from famous shows and events this year.

Current Issue

Webcast

This TWICE webinar,  hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.