Headphones Market Welcomes New Additions
By Lisa Johnston On Jun 4 2012 - 3:01am
NEW YORK —
In the never-ceasing headphones market,
several companies joined the fray in May with new and
updated models, as well as with announcements of new
Bowers & Wilkins
took the wraps off its next high-end
headphone, the P3, billed as a “mobile hifi”
Featuring an aluminum, foldable
construction, the P3 is designed
to be light and rugged.
According to the company, the
speaker diaphragms have driver
terminals that are positioned to
ensure uniform airflow, resulting
in more linear movement and less
They have 30mm dynamic
drivers, with a listed frequency
range of 10Hz to 20kHz and a
sensitivity of 111 dB. Max input power is 50mW and impedance
is 34 ohms.
The headphones come with acoustic fabric ear pads
and memory-foam ear cushions. Two different cables are
included — an iPhone-compatible cable with an in-line mic
and remote, and a cable without.
The P3 come in black or white with an included carrying
case. They will ship this month for a $199 suggested
partnered with channel-management solutions
developer Channel IQ to implement a badging program
for its network of authorized e-commerce dealers.
The program, which began in May, provides “instant dealer
verification badges” on authorized e-commerce sites.
Sennheiser, which has been very public with its battle
against counterfeiters, said that the system will also enable
it to more effectively implement pricing controls,
while mitigating the potential for grey
market and counterfeit activity.
“By partnering with Channel IQ on
this authentication program, we
are able to tighten our distribution
network while providing assurance
to our loyal customers
that they are purchasing genuine
Sennheiser products,” Bill
Whearty, sales and marketing VP
for Sennheiser’s U.S. retail division,
said in a statement announcing
the program. “This
is a tool that will help protect our premium brand image,
while providing consistency in pricing among our valued
recently launched its Cassette headphones,
which feature removable ear cups for its 40mm
drivers. This, coupled with the detachable cable, enables
them to be tucked inside hats or headbands. The cable
feature in-line mic and controls.
Impedance is listed at 32 ohms. They come in three colors
— black, Athletic Blue and Lurker Toxic Flyer — for a $49.99 suggested retail.
announced it would be offering
a White Pearl version of its Crossfade M-80.
The headphones follow company founder Val
Kolton’s mantra of an “ABCP philosophy — Anything
But Circles and Plastic,” and feature a
white finish with silver metal accents.
They also feature the company’s Steelflex
headband, said to be able to bend flat at least